MCMariana Costa · Example Dental Clinics
Hi, we have 3 clinics and our marketing is all over the place. Could we talk this week?
Fractional CMO · Automation & AI built in
Marketing that scales.A team focused on customers.
Strategy, execution, automation and AI working as one system. The operation runs leaner, grows without piling on routine, and your people stay free for what matters: your customers.
We lead your marketing as your CMO and design the operation from day one with CRM, automations and AI agents inside your own accounts, so repetitive tasks stop eating the day of the people who should be selling and serving.
15 years leading marketing · tens of millions in revenue generated
What changes
One system, from plan to customer.
Strategy, people and technology don't run separately. The plan sets the direction, automation and AI carry the routine, and your team gets its time back to serve, sell and build relationships.
Direction
Goals, budget and metrics set by someone senior enough to make the calls, with live data to decide fast.
Attraction
Campaigns and content that reach the people who buy. AI speeds up production; strategy keeps the message right.
Conversion
Every lead captured and answered in minutes, qualified automatically, with a person approving what matters.
Relationships
Nurturing that reaches each contact at the right moment, so your team talks to the people who are ready.
Sales
A pipeline the team trusts. The CRM updates itself, and salespeople spend their time with customers, not on data entry.
Loyalty
After-sale check-ins, reminders and surveys on autopilot, so every customer feels remembered.
Before and after
- Strategy
Actions decided week to week, with no plan or budget behind them.
A written plan with goals, budget, metrics and dedicated hours.
- Leads
Site, WhatsApp and email messages answered when someone has time.
Every lead in the CRM within minutes, with a reply drafted for approval.
- Follow-up
Depends on someone's memory and a spreadsheet.
Sequences that run on their own and hand off to a person at the right moment.
- Team
Hours lost to copy-paste, status chasing and manual updates.
The routine runs in the background; the team spends its time on customers.
- Reporting
Numbers pulled by hand at the end of the month.
Live dashboards and a transparent ROI report.
- Search & AI
Hard to find on Google, absent from AI assistants' answers.
Content and structure that search engines and AI assistants can find and cite.
Return
Scale without more routine.
The track record behind the work, and a quick estimate of how much time your team could give back to customers once the routine runs on its own.
- 15yearsof executive marketing leadership
- Tens of millionsin revenue generated
- Hundreds of thousandsof qualified leads
- 10+yearsautomating processes, from industry to marketing
Illustrative estimate based on your inputs: hours × automatable share × 4.33 weeks. Real numbers come from the diagnosis.
→ Check it in a discovery callFractional CMO
A CMO who owns the strategy and the operation.
A fractional CMO leads your marketing for a set number of hours each month: strategy, budget, team, agencies, and the technology that keeps it all running.
15 years of executive experience across multinationals, small businesses and industrial companies. Automation and AI are in the plan from day one, as part of how the work gets done, never as a side project.
Sets the direction
Market and competitor analysis, positioning, goals and a plan with actions, budget, metrics and hours.
Owns the budget
Decides where the money goes and moves it when the data says something isn't working.
Frees the team
Clear priorities for staff, freelancers and agencies, with repetitive work moved off their desks.
Reports results
Live dashboards and transparent reports with the numbers that matter: leads, sales and ROI.
360° expertise
- Marketing management
- Growth marketing
- Digital marketing
- Inbound & outbound
- Content marketing
- E-commerce
- Automation & AI
- Trade shows & events
- Branding
- Internal marketing & employer branding
Automation & AI in the operation
The routine runs itself. Your team takes care of customers.
Automation and AI aren't a separate project. They're in every step, from the first message to after the sale: they capture, sort, draft and remind, while people approve, talk and close. It's the discipline of 10+ years of process automation, applied to marketing and sales.
- 1
Capture
Leads from the site, ads, WhatsApp and email land in one place, on their own.
- 2
Organize
Each contact goes into the CRM with source, stage and owner. Nobody types it in.
- 3
Draft
An AI agent reads the request and drafts a reply and the next step.
- 4
Approve
A person reviews and sends. The time once spent on repetitive tasks goes into the conversation with the customer.
Added to CRM09:02
- Stage
- New lead
- Source
- Website · organic search
- Fit
- High · 3 locations, owner
- Owner
- Hugo
Reply drafted by AI09:03
Hi Mariana, thanks for reaching out. Running marketing for three clinics at once is exactly where a clear plan helps. Would Thursday at 10am or Friday at 3pm work for a 30-minute call?
Based on the form and Hugo's calendar
✓ Sent by Hugo · 09:14Follow-up scheduled if there's no reply in 2 days
Illustrative demo. Sample data.
Services
Everything connected. Start where it matters most.
- 01
Fractional CMO
Strategy, budget, team and agencies under senior leadership, with an operation designed to scale.
- 02
Growth & digital
Paid media, funnels and tests, with data and automation to scale what works.
- 03
Marketing & sales automation
Capture, nurturing, follow-up and after-sale running on their own, so your team can focus on talking to customers.
- 04
AI agents
Assistants that qualify, draft, sort and summarize, always with a person approving.
- 05
CRM & integrations
CRM, ads, site, WhatsApp and finance connected: data goes in once and works everywhere.
- 06
Search & AI visibility
SEO, AEO and GEO so Google and AI assistants find and cite you.
- 07
Content & branding
Positioning and content that build authority, with AI speeding up production and people keeping the brand's voice.
AI with limits
AI handles the routine. People handle the customer.
We use AI wherever it takes repetitive work off your team, and leave judgment, relationships and accountability with people.
AI does
- Drafts replies, follow-ups and content for review
- Sorts and qualifies incoming leads
- Summarizes calls, emails and conversations
- Fills in the CRM and keeps records tidy
- Flags leads and deals that need attention
- Pulls numbers into dashboards and reports
AI never
- Sends something important without a person approving it
- Makes promises, prices or commitments on your behalf
- Decides strategy or budget
- Uses your data outside your own accounts and tools
- Pretends to be a person when a customer asks
You decide what can run on its own (like a confirmation message) and what always waits for approval.
How we work
Five steps, from diagnosis to measurable results.
Every engagement starts with understanding the business and ends with numbers you can check.
- WebsiteForms and pages that capture leads
- AdsGoogle and Meta campaigns with tracked conversions
- WhatsAppConversations logged against each contact
- EmailNurturing sequences and follow-ups
CRM
- AI agentQualifies, drafts and summarizes for approval
- FinanceClosed deals tied to revenue
- DashboardLeads, sales and ROI, updated live
Illustrative demo. Sample data.
- 01
360° diagnosis
We analyze your market, competitors, goals, tools and processes to find what to fix first and where routine is eating your team's time.
- 02
Custom action plan
A detailed plan with actions, budget, metrics, timeline and dedicated hours, with automation and AI built in from the start.
- 03
Management & execution
We lead the team and agencies and put automation and AI into every step, so the plan gets done and scales.
- 04
Monitoring & optimization
We adjust based on what the data shows, not on gut feeling.
- 05
Measurable results
Transparent reports, a clear view of ROI and the hours your team got back.
Who offers fractional CMO services with marketing automation in São José do Rio Preto?
HKA Marketing, led by Hugo Azevedo, offers fractional CMO services with marketing automation and AI built into the work. Hugo has 15 years of executive marketing experience and works with small and mid-sized companies in Brazil and abroad.
Sources1hkamkt.com2hugoportfolio-cv.web.app
Illustrative demo. Sample data.
Search & AI visibility
Be found on Google, and cited by AI assistants.
More buyers now ask ChatGPT, Gemini or Perplexity before they search. We structure your site and content so both search engines and AI assistants understand what you do and point people to you.
- SEO
Search engine optimization
Technical health, pages and content that rank for what your buyers search.
- AEO
Answer engine optimization
Clear, direct answers to real questions, structured so they can be quoted.
- GEO
Generative engine optimization
Consistent, verifiable information about your business across the web, so AI assistants describe you correctly.
Tools
Built on the platforms you already use.
We work inside your own accounts, so the data, automations and history stay with your company.
CRM & marketing automation
HubSpot
Salesforce
GoHighLevel
RD Station
Pipedrive
Kommo
Bitrix24
Zoho CRM
monday.com
ActiveCampaign
Mailchimp
Klaviyo
Brevo
WhatsApp Business
Automation & AI agents
n8n
Make
Zapier
ChatGPT
Claude
Gemini
Hermes Agent
OpenClaw
Brand names are trademarks of their owners.
Clients
Companies we've helped.
From multinationals to local businesses, in Brazil and abroad.
About
The executive behind the results.
Fractional CMO · Founder, HKA Marketing
Hugo Azevedo
Hugo Azevedo is a marketing executive with 15 years of experience across multinationals, small businesses and industrial companies.
He also has more than 10 years of experience automating industrial processes. That background runs through everything he does in marketing: clear processes, reliable data and systems that work without someone watching them all the time.
He brings strategy, people and technology together so companies grow efficiently, and so teams spend their energy on customers instead of repetitive tasks.
- 15yearsof executive marketing leadership
- 10+yearsautomating processes, from industry to marketing
Track record
- Tens of millions in revenue generated
- Hundreds of thousands of qualified leads
- Growth scaled with automation and AI
- Data-driven strategies for sustainable growth
FAQ
Common questions.
What is a fractional CMO?
A senior marketing executive who leads your marketing part-time, for a set number of hours each month. You get strategy, budget management, team leadership and an operation designed with automation and AI, without the cost of a full-time executive.
Are automation and AI a separate service?
No. They're part of how we work on every engagement. Wherever there's repetitive work, we look at whether automation or AI can take it on, so the operation scales and your team keeps what only people do well: serving, selling and building relationships.
How is this different from hiring an agency?
An agency executes specific channels. A fractional CMO sets the direction, decides the budget and manages agencies and team so everyone works toward the same goals and metrics. Many clients keep their agencies; they just get someone senior steering them.
Do I need an in-house marketing team?
No. We work with whatever you have today: an internal team, freelancers, agencies or nobody yet. If you need to hire, we help define the roles and pick the people.
Where do automation and AI usually start?
Most often with lead capture, first response and follow-up, because that's where leads get lost and where the team loses the most time. Then reporting, so nobody builds spreadsheets by hand. The diagnosis shows where the biggest gain is in your case.
Will AI talk to my customers on its own?
Only where you decide it should, like a confirmation or reminder. By default, AI drafts and a person approves anything important before it's sent.
Which tools and CRMs do you work with?
We prefer to build on the tools you already pay for, inside your own accounts: CRMs such as RD Station, HubSpot, Pipedrive and Kommo, WhatsApp Business, and automation platforms such as n8n and Make. If you don't have a CRM yet, we help you choose one.
How does pricing work?
It depends on the scope and the hours your business needs. After the diagnosis you get a plan with actions, budget, metrics and dedicated hours, so you know exactly what you're paying for before you start.
Do you work with companies outside Brazil?
Yes. HKA is based in São José do Rio Preto, SP, and works remotely with companies in Brazil and abroad, in Portuguese and English.
Contact
Book your discovery call.
Pick a time that suits you for a free conversation about where your marketing is today and where routine is weighing on your team.
On the call
- We look at your goals, channels and current tools
- We show where leads and team time are being lost to routine
- You leave with a first recommendation, whether or not we work together